Why Bridal Shows Are The Best Way to Kick-Off Your Wedding Planning

Nov 1, 2016 1:30:00 PM

Burke Gibney


Bridal season is fast approaching as wedding industry experts prepare for the flurry of bridal shows and expos that take place in January. Winter bridal expos are where all of the upcoming year’s bridal best put themselves in front of prospective brides before the six-month blitz of spring and summer wedding activity begins.

If you are a bride-to-be, the bridal show may be one of the best events you attend all year. Bridal events are extremely attendee-focused and pull out all the stops to provide a fabulous experience to their guests. Fantasies come to life at bridal shows where attendees can sip on mimosas, taste delicious cake, view gorgeous gowns, all while winning a relaxing vacation in Tahiti. Seriously? We promise.

Get Off Of Pinterest and Get to a Bridal Show In January:

For those that have a wedding in the upcoming year, bridal shows can be a great way to kickstart your planning. Here’s why:

See ideas in person.

This is where your Pinterest board comes to life and you can experience all of your ideas in person, and possibly find some new ones.


Everything you need is in one place on one day.

For those brides short on time, bridal expos are the perfect way to check several wedding planning tasks off the list in one day. Book your venue and find a caterer, DJ, photographer, even a wedding planner all in one event.

Meet wedding industry professionals.

Talk to professional wedding planners and wedding industry experts for advice, tips, and trends. You may even use the bridal show as an opportunity to interview different wedding planners and see their vendors, tastes, and preferences first-hand.

Comparison shop bridal vendors, products and services.

Bridal shows make it convenient to talk to several different vendors about their offerings and pricing. Having them all visible in one spot makes it easy to compare and make decisions. There’s no FOMO when making choices because they are all right there.

Preview upcoming bridal trends.

Vendors that attend bridal shows, especially those in January, pull out all the stops to highlight wedding trends for the upcoming year. These include trends in wedding hair, fashion, gifts for guests, and decor. Learn about new trends before wedding season even starts.

Attend bridal fashion shows.

The wedding party fashion shows are usually the highlight event of most bridal shows. They are a fabulous opportunity to see wedding gown styles and trends on REAL PEOPLE. Any airbrushed model wearing a gown in a magazine can look amazing. Seeing these dresses in action, lined up next to each other, will save you hours at the bridal salon trying on dresses. It is the best way to see how the different styles fit, compare them in person, and get ideas for what type of wedding dress is right for you. It will make your appointment less overwhelming and more efficient if you already have an idea in mind.

Bridal Shows are the perfect ladies day out.

Gather your friends and family and use the bridal show as an opportunity to get everybody pumped up for your wedding. It is also a fun way to get everyone involved (without commitment) and do some bridal party bonding.

Taste cakes, desserts, and hors d'oeuvres .

Again for the bride short on time, you can kill several birds with one stone at a bridal show. No need to drive all over town for multiple caterers and tastings. Also, there will be a larger variety of food choices to decide from at the bridal show than if you went to one caterer or restaurant.

Win free stuff!

Bridal shows are packed with drawings for everything from hotel stays and spa visits to all-inclusive honeymoon packages. There aren’t many other types of events where attendees can win so much. You may even get your honeymoon paid for!

Bridal shows are all about their attendees and providing them with not only a memorable day, but a useful day as well. Many other industries should take note of how much the bridal industry values its attendees. The events strive to provide a special experience the moment attendees walk through the door and make every effort to demonstrate they are worthy of the bride-to-be’s business. The wedding show bliss these shows deliver is the perfect way to kickstart your wedding planning! Cheers and congratulations!

If you are interested in attending a Bridal Show this January, we’ve got you covered on Conventionnation.com! CLICK HERE to view upcoming bridal shows!

Have you attended a Bridal Show listed on our website HERE? Write a review to tell other brides what you thought of the event!

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