Top 2 Reasons For Marketers to Visit NYC This Fall

Aug 1, 2016 1:30:00 PM

Burke Gibney

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Fall is a nostalgic time of year. The leaves turn, the kids go back to school, and football season begins. For many businesses, fall can also be the busiest and most productive time of year. Decision-makers return from vacation rejuvenated and ready to produce results. Corporations exhaust their current budgets and start planning for the next fiscal year.

The fall conference schedule accelerates from 0 to 100. This creates an abundance of opportunities to learn new ideas that you can take back to your company and pitch for the upcoming year’s budget.

There are two big events that take place in NYC this fall that marketing execs won’t want to miss.

Need to convince your marketing director you need a trip to NYC? No problem, we’ve got you covered.

1. Advertising Week, New York City: #AWNewYork

Ad Week NYC takes place at the end of September and is located in the heart of New York City. It spans several venues around Times Square with seminars and workshops during the day and nightly networking and concerts throughout the city.

This event sets up an “AW Campus” within a 4-block radius around Times Square. Some of the venues that host Ad Week NYC events include The Times Center, NASDAQ, Hard Rock Cafe, BB King Blues Club, Lucille’s in BB King, and more. It is a great way to combine business with pleasure as all of the New York hot spots are built into the schedule!

"We love how AdWeek New York combines NYC hot spots into the conference schedule!"

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Aside from the fact that Advertising Week provides a great opportunity to see New York City landmarks, it also has an over-the-top schedule full of celebrities and industry movers and shakers. This is THE event to learn cutting-edge advertising while gaining daily motivation from the best and brightest in the industry.

Although it may be difficult to convince your boss that you aren’t going to Advertising Week New York just for fun, here are a few reasons why Ad Week NYC will benefit your marketing career as well:

  • The daytime Thought Leadership Program has over 260 seminars and workshops.
  • Ad Week NY covers the advertising and marketing industry’s most important topics.
  • You will learn innovations in advertising technology and data.
  • Ad Week NY will teach creative storytelling.
  • You will be inspired to go back to work and apply all of the amazing things you learned at Advertising Week!

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2. Ad:Tech NYC #AdTech16

Another great reason to visit NYC this fall takes place in November at Javits Center. Ad:Tech is the original industry-leading event for marketing and media technology. The online advertising industry is stronger than ever, and Ad:Tech continues to support it with innovative technology and persuasive speakers year after year.

Ad:Tech New York is held at Javits Center, which is located on the Hudson River on Manhattan’s West Side. Javits Center is almost an event in itself. It is a massive, self-sufficient, state-of-the-art facility with every amenity you can imagine, and looks like a work of art.

It is close to the Empire State Building, Times Square, Rockefeller Center, Broadway theaters, and more. If you’re looking for a conference in New York City to attend, going to one at Javits Center will be the icing on the cake.

" Javits Center is the icing on the cake for Ad:Tech New York!"

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Since your boss isn’t interested in how much fun you’ll have in this jaw-dropping facility on Manhattan’s West Side, let’s talk about what your marketing director IS interested in—the information you will learn at Ad:Tech and how you can use it to be a better marketing professional. Here are a few tips:

  • The keynote speakers of Ad:Tech NYC are historically some of the best, most motivating marketing industry leaders around.
  • You will learn about emerging trends and new technology.
  • You will discuss where the future of digital marketing is headed with thought leaders.
We all know the digital marketing industry moves at warp speed as technology continues to evolve every day. It’s tough to keep up with this on your own. Attending a marketing event like Ad:Tech NYC consolidates it all for you. This makes it easy to bring back and apply what you’ve learned to your clients (and maybe impress your marketing director along the way).

Now that you’ve got some intel on what marketing events are happening this fall in New York City, it’s time to take a trip, learn something new, and make a change! Your clients and your boss will thank you when they see the results.

Be sure to come back to Convention Nation to write a review and tell us what you thought of these events. Your fellow marketing colleagues will appreciate having this valuable information when planning their business trips as well!

 

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