Almost all brands today have a digital presence. As we venture further and further into the information age, it seems almost impossible to not have at least some semblance of a digital identity. This means that shaping a customer's digital experience of a brand is one of the most important concepts that a company can master. Most often, however, this is easier said than done. Here is an explanation of digital user experience and why being trained in crafting a positive user experience can take you and your business to the next level.
First, What Is the Digital Experience?
When the concept of digital UX (user experience) was first developed, it referred to the colors, layout, and design of a brand's web pages. Today digital UX still encompasses these aspects, but the concept as a whole is less subjective. To get a feel for your company's digital UX, you need to ask yourself: how intuitive are our mobile and web page layouts? How easy do we make it for users to find what they're looking for?
Digital UX in today's market refers to the impressions that prospective customers get from their experience with your digital brand identity, and like it or not, this is one of the most crucial motivators of whether or not a user returns to your web pages or patronizes your company.
The Importance of Digital User Experience
Consider this: according to survey data compiled by Kissmetrics, if your e-commerce site earns you $100,000 a day, a one-second page-loading time delay could cost you 2.5 million dollars year, based on user reports of how likely they'd be to keep using a site with delayed loading times.
If your landing pages don't lead to intuitive navigation, you could lose thousands of prospective leads per year. If your calls-to-action aren't focused on a solution to a problem that your user has, you could lose even more.
Digital UX in 2017 is more than just what your page looks like, or how it performs. It's whether or not your web or mobile site's visitors feel like they were positively affected by interacting with your brand.
How Do You Improve Digital User Experience?
There's no specific solution to fixing a negative digital experience. There are best practices, however, which can only be learned by engaging in thought leaders and brands who have found success in crafting a great digital experience for their users.
At this event, you'll be able to hear from thought leaders, digital marketing experts and successful business owners who have pioneered the field of digital user experience, and used their expertise to benefit their brands.
You'll learn how to a lead a team with a great digital experience in mind, and how to gain insights from analytics about the potential negatives in your digital UX.
The only sure way to undergo successful digital experience training isn't to read blogs about it, unfortunately. It's to get hands-on with the leaders at the forefront of digital innovation.
Don't forget to visit our solo-goer blog if you'll be attending alone!