The point of hosting a website for your event or conference is to capture attention, convert site visitors into attendees and then provide them with pertinent details about the upcoming function as it is planned.
Your website is one of the first introductions people will have to your group or organization and the particular event you are managing. It’s important to make a good impression, in order to persuade visitors to register, an article from Smart Meetings magazine explains. To help you enhance your website and improve engagement with online visitors, here are a few tips.
1. Emphasize your branding
Branding is all about creating an identity and sustaining the association your guests or clients make between your event and your company or organization. When creating your event website, make sure your brand is recognizable just by looking at the homepage, according to a post on The Bizzabo Blog. Incorporate your company logo in a prominent spot – in general, people intuitively look first at the top left corner of the screen – or create a unique and easily identifiable logo specifically for your upcoming event. According to a Web Design Ledger blog post, even a logo with a simple design can build “brand recognition, which is vital if the event becomes annual.”
2. Keep it simple
If you were attending an event, what information would you need? Don’t inundate potential attendees with details that aren’t relevant until they’re at the event, or they may forget important advance information or the most important question, “Why should I attend?” Of course, you will want to share information about speakers, special guests, the venue and the agenda, but Bizzabo suggests creating dedicated pages for those topics instead of cramming them all onto one page.
3. Make it responsive
It’s no surprise people rely heavily on their smart phones for browsing the Internet and taking care of personal and professional tasks – like signing up for events. Therefore, it’s essential your event website is responsive and can adapt to different screen sizes and shapes.
4. Include call-to-action and share buttons
Registration should be the main call to action on your website, according to Smart Meetings, and “Register Here” and “Sign up” are two effective wordings for those CTA buttons. Make sure they are prominent – nicely contrasted from the surrounding elements – and space them throughout the site. Also, include the ability for people to share, re-tweet or pin posts on their social media pages.
5. Streamline registration
Not only should visitors know exactly how to reach the signup page, but the process should be simple and straightforward. The online form should be easy to fill out and only request essential information. Web Design Ledger warns that potential clients may be deterred or frustrated by a long-winded signup form or requests for excessive personal information.
Above all, keep your users in mind and consider how best to appeal to their preferences and meet their needs. Focus on a de-cluttered web design that highlights the most important information, emphasizes registration and makes that process easy to complete online. These elements can significantly enhance your event website and drive up attendee interest and engagement.